First of all, one perceives a wall of water through the eyes. The human eye is evolutionary programmed so that it automatically focuses on moving objects. What’s more, our reptilian brain tells us that water is safe, that water is a friend—that it’s good to be near water.
These reasons allow a water wall to attract attention naturally. It works like a magnet for customers and ensures that more customers come to the store and remain longer. This automatically leads to the fact that more revenue can be generated for the business.
For the most part, large walls of water are not only fascinating but also give such an impressive touch that highly successful companies love to place them in the entrance area to create an atmosphere of luxury, exclusiveness and high-quality. Some architects, who work with the most creative and unusual objects, like to incorporate a water wall as a design element.
What is worth...